Mobile Marketing for Your Business

Both entrepreneurs and established businesses are continuously looking for new ways to reach their target market in this fast-paced world of marketing. If you would like to be successful, you should make use of the most viable options most companies use today - Mobile Marketing.

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There are a lot of new and exciting marketing strategies formulated every day in an attempt to penetrate into the public’s interests.

One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular cell phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.

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Mobile Year in Review 2011

This animated video takes a rapid-fire tour of key consumer and technology mobile trends in an eventful 2011, highlighting the staggering growth in consumer mobile usage across a dizzying array of applications and social media platforms.

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The Mobile Movement

Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.

• 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
• 72% use their smartphones while consuming other media, with a third while watching TV
• 93% of smartphone owners use their smartphones while at home

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Introduction to Mobile Marketing

Mobile is now finally beginning to deliver on its promise to advertisers. The mobile marketing industry has long predicted the arrival of broadband mobile internet and rich multimedia phones in mass, and we are now seeing consumers understanding, interest and use of these technologies deepening daily.

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